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How to promote a gig
By BandManager · 1 min read ·
Filling a room does not depend on the venue alone. With four weeks, a clear poster and a link you can share, you already have a campaign.
Week 4: set the base
- Lock the date, time, price and where to buy tickets.
- Design a readable poster: venue, date and time at first glance.
- Create a single page or link for the show to share on every channel.
Weeks 3 and 2: start making noise
- Announce the date on your socials with a short live clip, not just the poster.
- Email local press and blogs with a brief note and the link to the show.
- Ask the venue to share it and tag the band.
- Invite people in person: word of mouth still fills rooms best.
Last week: remind and count down
Post a countdown with different content each day: a rehearsal, a song, the guest list. Send your fans an email with the date and the ticket link. On the day, remind people of the time and the address.
Measure what works
Use a different link for each channel (Instagram, email, poster) and see which one brings more clicks to tickets. Next time, put your effort into what worked.
Frequently asked questions
How far ahead should I announce a gig?
Three to four weeks for a local venue. If there are advance tickets or it is a festival, earlier.
Does paid social advertising work?
It can, with a tight local audience and a small budget. First exhaust the free options: your mailing list and your socials.
What goes on the poster?
Band name, venue, date, time and price. Everything else is secondary.
A page for every show
BandManager creates the public page for the show, the poster and trackable short links.
Keep reading
- How to collect fan emails for your bandWhy a mailing list is a band’s most valuable asset and how to build it: QR codes at gigs, an incentive, a short form and a first email.
- How to make a setlist that worksWhat a setlist is and how to build one: work out the time, shape the show in five stretches, order by key and tuning, and copy three templates.
- How to get gigs with your bandA method to book shows without relying on luck: work out how many venues to write to, choose well, follow up and measure. With templates.
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